Take a tour of our intelligent web solution

Planning your website content

When planning a website your web pages should be relevant to your business or organisation and should be information rich, (i.e. try to avoid writing for the sake of writing) make it interesting, factual and accurate. 

This website also has other web pages that are not directly related to the product (such as this one) that visitors may find useful or interesting.

 

These pages add value for different reasons;

  • To supply interesting and helpful information.
  • To add relevant content to help with search engine optimisation (SEO),
  • To try to supply good content for customers to bookmark or link to
  • To show that you understand the market in which you operate
  • To create a more connective and personal side to your company

If your website has a lot of content pages that you've chosen to hide from your navigation menu then you could add a site map. A site map is a link for your customers to see every web page on your website. Mistore websites are supplied with unlimited web pages, however your site map, and any other web page on your website should not have more than 100 links, if you have more than 100 web pages we suggest you split the list over more than one page.

Having a keyword rich website is great for SEO however it's important to view yourself as your potential target market. Try to use keywords that reflect what you expect your target market to search for (specifically), there is no point puting great keywords in the meta tags when they are not included in the content.

Mistore websites come with editable meta tags and alt tags, these should be descriptive and relevant to the content of the web page.meta titles should ideally reflect what the web page is about (this page the meta title is "planning website content | optimise your websites performance | CMS web solutions").

The meta description should be a brief description of the page, the meta description of this page is, "planning website content to optimise your websites performance"

It's worth considering that one of the primary functions of alt tags, is to allow the visually impaired to use text recognition software that reads the content of the tags and relays it by voice to the user, therefore your alt tags should accurately represent either the function of a link or a description of an image image for example "click here to go to X page", "image of A and B in operation" or even both; "image of A and B in operation, click here to go to X".

Whilst images can create a better look to a website, search engines cannot read what's written on an image. The initial pages of this website are very heavily image based and are a great example of how NOT to optimise a website, however in our case we have chosen to do this because it is more suitable for our target market.

[click here for our top 10 do's and dont's for writing website sontent]

Website Planning Guides

We recommend that you read all four short guides before starting to populate your website, there are also glossaries of terms and further articles about specific information that you might like to read more about.

Planning the website layout

This is a short guide to help identify what you want the core function of your website to be, how you want your visitors to behave and setting goal paths. [Tell me more about planning my website layout]

Search engine optimisation (SEO)

This is a short guide about the do's and don't of website planning to help optimise your website. [Tell me more about search engine optimisation]

SMART website investment

websites should be seen as an investment which should yield a return, the following guide is about applying the principles of the other guides in to a SMART plan to make sure that your website doesn't just become a cost but a sales and marketing tool that makes a difference. [Tell me more about SMART website investment]