SMART website investment

Whatever your goals are for your website, they should follow the same vein as a good business plan (SMART), specific, measurable, achievable, realistic and time driven; using the principles shown in the website planning  guides (below) it pays dividends to plan and understand what you want to achieve from this investment.

Specific

What is the purpose of your website, who are you trying to attract, what is it you would like them to do when you have attracted them and how are your going to do it.

Measurable

Mistore websites have a function to add your Google analytics code, Google analytics is a tool for looking at the traffic that your site receives, it allows you to set goal paths and also monitor the performance of traffic, equally if you choose to do paid advertising such as a PPC campaign, you can use both Google analytics and the advert tools and results to measure the performance.

Achievable

Mistore websites have a very simple intuitive content management system (CMS) that allows users with little or no website experience to achieve great looking professional websites.

Realistic

Almost every website owner wants to be number one in the search engines but it stands to reason that everyone cannot be number one for the same terms. Concentrate on building a website for a realistic market place, if you’re operating in a very competitive market then performing well in the search engines will always be more challenging.

It’s often worth focusing on geo-targeting your market with the name of your town, county or other area reference in the meta titles, this will make your website more likely to beat the competition in search results that use that area reference, the more niche your target market, the more successful your website will be.

Time driven

Whilst Mistore websites are simple to use it’s worth investing the time to get your website working for you, your website is an investment, and taking the time and get it right will ensure that this investment yields a return.

Website Planning Guides

We recommend that you read all four short guides before starting to populate your website, there are also glossaries of terms and further articles about specific information that you might like to read more about.

Planning the website layout

This is a short guide to help identify what you want the core function of your website to be, how you want your visitors to behave and setting goal paths. [Tell me more about planning my website layout]

Planning the website content

This is a short guide about how to write great content, making the most out of how search engines and your visitors view your website. [Tell me more about planning my website content]

Search engine optimisation (SEO)

This is a short guide about the do’s and don’t of website planning to help optimise your website. [Tell me more about search engine optimisation]