Top 10 SEO Tips

Search engine optimisation (SEO) is the process of achieving greater results in the search engines.  Mistore websites and ecommerce online store solutions have been written to allow the search engines to navigate the website efficiently, but we can only do so much. 

By following these simple tips it’s possible to populate your website in a way that benefits your search engine ranking positions (SERPs).

Before even thinking about SEO the most important factor to consider is to establish a target market.

1. Identify your realistic target market and Keywords

Be realistic about what you can expect to achieve.  If the term or Keyword that you are aiming for is highly competitive, consider aiming for more achievable goal.  For example;

If you are a solicitor working in Brighton and covering the Brighton area then aiming to be number one in the search engines for the term ‘solicitor’ may be less advantageous than aiming to be number one for the term ‘Brighton Solicitor’ not to mention significantly more achievable, as the competition for that term would be less.

When you have found the Keywords or Keyword phrases that best suits your target market, use them throughout your website.

2. Make the best use of alt tags and meta tags

Use the Keyword you have chosen within the meta tags and alt tags, make them relevant to the content of the web page, but ensure they are keyword rich

[Click here to read our top tips for meta tag writing]

3. Make the content keyword rich

4. Get inbound relevant quality links

Encourage people to link to your website. Inbound links are a measure of relevance, so if another web page talking about the Keyword topic, links to your website it adds credence to the fact that your website is a useful resource for that topic. The following tips will help you achieve this.

5. Write content relevant articles and submit them to article submission websites

6. Write good news articles about your industry

7. Add industry relevant videos

8. Write good quality content that people will genuinely feel is helpful or interesting

9. Submit quality content and advice on community websites that permit signature links.

In time you will become a respected member and other users will trust you.

10. Create helpful tips and guides that people might refer to as a useful resource

SEO is only half the battle

SEO is a term often banded about as the holy grail of internet marketing, but internet users can be quite fickle.  Using the tips in this guide will help to establish your organisation as reliable and trustworthy and this factor alone is certain to gain you more conversions than trying other less ethical methods of search engine manipulation.